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The code details what is expected of both client and agency (in terms of data handling, advertising and complaints) so everyone is fully informed from the beginning.

Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

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Throughout your website’s lifespan, it’s also important to roll out limited time offers and discounts to grow your membership base.

For example, members of receive a month’s free membership if they haven’t “found love” within six months while new subscribers to dating direct receive three days’ unlimited membership for free.

It can help provide you with support and advice and your membership will give your clients confidence.

To be a member of the ABIA you need to adhere to a strict code of practice.

Or is there affiliate partnerships or advertising revenue you can go after?

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