Dating is expensive

If you’re a man who’s tried (or considered trying) online dating, chances are you’ve worried you might meet a woman looking to use you for a free expensive dinner.

It seems trivial in comparison to what women have to worry about when they filter through men on dating sites, but it’s still a concern, and it still happens to the best of us.

So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.

A decade ago, many sites were free or had minimal fees of around $20 a month.

Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about $2.4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.

Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.

(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

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