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These sites are a great way to increase the number of new people with whom you meet and hopefully, ‘click’ with.
However, sometimes people forget their personal safety when flirting online.
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(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
Thomas, assistant professor of sociology at the University of Mexico, “that’s been sharply on the decline since the advent of the Internet.” The dating industry is now worth about $2.4 billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld.
Of that, around $1.1 billion is from online dating, $576 million is from mobile apps such as Grindr and Tinder, and the rest is made up mainly of matchmakers and singles events.
Because it’s a fun and easy way to meet new people.